More than a pool franchise. Partner with the most reputable custom pool building company.
  • $2.7M
    Average Gross Revenue
  • 70
    Years in
    Service
  • 80,000
    Pools
    Built
Opportunity

A legacy of turning blueprints into bliss.

At California Pools, we attribute our success to a culture of enjoying what we do and building happiness for others. When Wayne Steimle founded the company in 1952, he wasn’t planning on quitting his teaching job to build pools full-time, but there was too much demand from his neighbors. A demand for family fun in the sun–splashing children, intense cannonball contests, and carefree floats on tranquil water. The business expanded thanks to a steadfast commitment to quality construction and innovative design.

Today, we’re a nationally recognized brand featured on the TV show Pool Kings, and our franchise community is a testament to that success. As a franchisee, you’re part of an award-winning team where hard work and the best customer service are the cornerstones of our reputation. Three generations of incomparable experience provide the foundation for franchise growth that separates us from other pool builders.

Benefits

Dive into our
crystal-clear benefits.

  • Marketing
    A comprehensive marketing team dedicated to generating strategic digital leads, creating stunning advertising assets, and providing top-tier website maintenance.
  • Branding
    Strong, vibrant visuals & straightforward, simple messaging, make our franchisees stand out. We talk to the customer, not at them.
  • Education
    With our combined experience, we place a high value on providing outstanding training and continuing education to support innovation.
  • Multiple Revenue Streams
    The backyard doesn’t stop at the pool. That’s why we provide extensive, luxury outdoor living services–from lighting & acoustics to dining & fire pits.
Franchise Owner in Las Vegas, Nevada

Marv Howell

“Many of the benefits of being part of California Pools is that we can focus on the things we are good at (designing, selling and managing construction) while the franchise headquarters focuses on things that we are not great at, such as marketing, website, making sure we are submitting for national awards, etc. We could figure out how to do all of these things, but it would distract us from doing what we are really good at. Being part of California Pools, we are continually receiving leads from other offices or from people whose parents built a pool with California Pools years ago and now they are ready for their own. Our partnership with the group gives us access to a variety of people within the group that have different experiences. Whether it is construction experience, design experience or business experience, it seems there is always someone to call to ask questions to.”

What You Get

Incomparable California Pools advantage.

After seven decades in the pool industry, our company offers many benefits to our franchisees. From our innovative startup toolkit that allows you to outpace independent competitors to our suite of data-driven tools that act as your business compass– we continually evolve to embrace new techniques, products, and designs that distinguish us from the rest. As part of our franchise family, you won’t face the high costs of innovation alone because you’ll benefit from our collective ingenuity, propelling you ahead of the competition without the same risk. Ideal California Pools franchisees bring drive and ambition to the table, ready to embrace our culture of innovation and growth. Experience in pool construction, sales, and business management would make you a top candidate, but we’re willing to train hard-working entrepreneurs. If you want to work full-time and build a business with a proven track record and a supportive network that champions progress, we’d be thrilled to have you dive into this opportunity with us.

Featured

Making waves as
industry leaders.

Investment

Break ground
on your future.

$72,940 to $125,840**

Initial Investment Range

Service

Hard work deserves big rewards.

Joining California Pools means becoming part of something larger than just business—it’s an opportunity to grow and benefit from the unexpected. Embracing both goal-setting and friendly competition, we aim to achieve more together. With annual “Rewards Trips” that take us to fascinating corners of the globe and serve as milestones for our collective achievements and friendships created during our “President’s Club Adventures,” we have a culture built to encourage excellence. Here, bonds form, and the franchise community grows into a tight-knit family through shared experiences, celebrating every team’s dedication and hard work. In this community, we don’t just meet goals – we exceed them together. This unique culture of acknowledgment and shared adventure enriches all of us. It reinforces and fuels our collective commitment to excellence that benefits our customers, our community, and every member of our franchise group.

Go into business for yourself without being by yourself.

Contact us today to get started on your franchise path.

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